customer loyalty ↔ social media

Relations (1)

related 3.32 — strongly supporting 2 facts

Social media serves as a critical channel for marketers to foster customer loyalty, as evidenced by its role in delivering valuable content that strengthens brand engagement [1], [2], and [3]. Research consistently demonstrates that digital content marketing on these platforms has a positive impact on customer loyalty [4], [5], and [6].

Facts (2)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers 2 facts

claimDávila Espuela et al. (2024) and Wang et al. (2025) demonstrated that the extent and frequency of social media use significantly influence the level of customer acceptance and loyalty to brand marketing content.

claimPrevious research indicates that companies can increase customer loyalty by providing valuable content on social media.