Dávila Espuela et al. (2024) and Wang et al. (2025) demonstrated that the extent and frequency of social media use significantly influence the level of customer acceptance and loyalty to brand marketing content.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• social media concept