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relationship marketing theory
Also known as: RMT
Facts (2)
Sources
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 2 facts
claimSelf-determination theory expands the scope of relationship marketing theory and improves its application within the psychological field.
claimQian and Mao (2023) explored the factors that influence followers' continuous following intention toward personal media bloggers, based on relationship marketing theory.