Shamim K and Islam T (2022) found that message credibility and media credibility influence trust and impulsive buying in the context of digital influencer marketing.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (1)

• impulsive buying concept