The influence of Ernest Dichter declined due to the progressive scientification of marketing, which introduced experiments, multivariate analysis methods, and goodness-of-fit tests for qualitative research like triangulation, as noted by Fullerton (2007).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• Ernest Dichter entity
• qualitative research concept