Scarcity is a persuasion tactic where consumers value items more when they are perceived as rare or limited, often triggered by marketing messages like 'limited-time offers' or 'running low on stock' which induce anxiety and fear of missing out.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (2)

• scarcity concept
• limited-time offer concept