Heuristics are simple, general rules of thumb that individuals use to solve specific categories of options under conditions involving high risk and uncertainty.

Authors

• Person: Not available Organization: Financial Planning Association
  Understanding Behavioral Aspects of Financial Planning and Investing

Sources

• Understanding Behavioral Aspects of Financial Planning and Investing www.financialplanningassociation.org Financial Planning Association via serper

Referenced by nodes (2)

• heuristics concept
• risk concept