Heuristics function to satisfy the human need for rapid environmental evaluation for survival and to reduce the cognitive stress associated with System 2 processing.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• System 2 thinking concept