Coffee shops use the Decoy Effect by offering Small ($2), Medium ($4), and Large ($4.50) sizes, where the Medium size acts as a decoy to make the Large size appear to be a better value, often leading consumers to purchase the Large size instead of the Small.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• decoy effect concept