Lee J and Hong IB (2016) published 'Predicting positive user responses to social media advertising: the roles of emotional appeal, informativeness, and creativity' in the International Journal of Information Management, volume 36, issue 3, pages 360–373.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• informativeness concept
• social media advertising concept