The Certainty Effect is the irrational tendency for people to overweight the value of outcomes that are certain compared to outcomes that are only probable.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Certainty Effect concept