Large companies including Nike, Starbucks, McDonald’s, and Amazon incorporate the fear of missing out (FOMO) into their marketing strategies because it triggers immediate emotional responses in potential customers.

Authors

• Person: Not available Organization: EUNBS
  The Scarcity Effect and Fear of Missing Out (FOMO)

Sources

• The Scarcity Effect and Fear of Missing Out (FOMO) eunbs.com EUNBS via serper

Referenced by nodes (2)

• Nike entity
• Starbucks entity