In the second study of the research, the intensity of physical activity displayed in videos (low vs. high) was manipulated, and a control group was included to measure the number of sweets eaten while watching advertisements.

Authors

• Person: Kalina Mikołajczak-Degrauwe, Malaika Brengman Organization: Akademiai Kiado Zrt.
  The influence of advertising on compulsive buying

Sources

• The influence of advertising on compulsive buying ouci.dntb.gov.ua Kalina Mikołajczak-Degrauwe, Malaika Brengman · Akademiai Kiado Zrt. via serper

Referenced by nodes (1)

• sweets concept