Mood-congruency effects can reinforce pleasurable emotions through impulsive purchases when shopping stimuli are congruent with positive mood states.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulsive spending concept