The Ultimatum Game is played as follows: (1) Two players are given a sum of money to divide. (2) One player is randomly designated as the divider and decides how to split the sum. (3) The other player is designated as the acceptor and chooses whether to accept or reject the bid. (4) If the acceptor rejects the bid, neither player receives anything. (5) If the acceptor accepts, the money is split as proposed. (6) The game is played only once to prevent strategic scheming.

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  The Role of Impulse in Consumer Psychology - Neuroscience Of

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• Ultimatum Game concept