Behavioural economics is defined as a fusion of psychology and economics that provides a framework for understanding how real people, rather than idealized rational actors, make decisions.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• behavioral economics concept