Thaler and Sunstein (2008) define a “nudge” as a “gentle poking in the ribs” intended to alert, remind, or warn individuals to help them make better decisions or promote the common good.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• Un pequeño empujón concept