Ravi Dhar claims that the average marketing curriculum has not significantly changed in the last 20 years, leading many practitioners to self-educate using books by Richard Thaler and Daniel Kahneman.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity