Joel Rubinson, founder of Rubinson Partners and former chief research officer at The Advertising Research Foundation, stated that it is professionally unacceptable to admit to not having read the book 'Nudge' in a marketing meeting.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Joel Rubinson entity
• Un pequeño empujón concept