Baby Boomers' convenience with tech-enabled shopping is a conditioned adaptability to digital tools driven by necessity, such as the increase in online transactions in recent years.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• baby boomers concept
• digital tools concept