Consumers often assess their experience after purchasing a product by comparing it to their initial expectations, evaluating strengths and weaknesses, and potentially rationalizing the purchase by emphasizing positive aspects.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• post-purchase experience concept