Rubinson suggests that marketers should adapt how they present product categories to consumers when those products are difficult to research on the go, such as eye drops, because shopping for unfamiliar items can be a frustrating experience.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity