The representativeness heuristic involves judging the probability of an event based on how closely it resembles a typical case, such as investors assuming a tech startup will be successful because it resembles other successful companies while ignoring relevant financial data.

Authors

• Person: Dr. Dawn M. Carpenter Organization: LinkedIn
  Mind Over Money: Behavioral Economics and Financial Decision ...

Sources

• Mind Over Money: Behavioral Economics and Financial Decision ... www.linkedin.com Dr. Dawn M. Carpenter · LinkedIn via serper

Referenced by nodes (1)

• representativeness heuristic concept