Risk aversion is a cognitive bias where investors feel the pain of losses more strongly than the pleasure of gains, which leads to cautious decision-making or the retention of losing investments.

Authors

• Person: Not available Organization: EDC Paris Business School
  Behavioral finance: the impact of cognitive biases | EDC Paris ...

Sources

• Behavioral finance: the impact of cognitive biases | EDC Paris ... www.edcparis.edu EDC Paris Business School via serper

Referenced by nodes (1)

• risk aversion concept