Companies can use real-time emotional profiles and demographics to send precisely timed triggers, such as personalized discounts, limited-time offers, or interesting content, that address a customer's current psychological state.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• limited-time offer concept
• demographics concept