Triggers such as scarcity are used to ignite impulse buying, while storytelling in advertisements and packaging is used to forge emotional bonds with consumers, as noted by Rook (1987) and Escalas (2004).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• scarcity concept
• impulse buying concept