The #grabyourwallet campaign functions as a form of connective action, as defined by Bennett and Segerberg (2012), by enabling individuals to share personal stories that provide reasons for refusing to purchase Trump-related goods and services.

Authors

• Person: Not available Organization: ephemera
  Digital consumer activism: Agency and commodification in the digital ...

Sources

• Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org ephemera via serper

Referenced by nodes (1)

• #grabyourwallet event