claim
Business model theory identifies six mechanisms for activating lock-in: brand loyalty, sunk costs, direct network effects, indirect network effects, data network effects, and the business ecosystem.
Authors
Sources
- Business ecosystems as a way to activate lock-in in business models link.springer.com via serper
Referenced by nodes (7)
- lock-in concept
- business ecosystem concept
- business model theory concept
- indirect network effects concept
- sunk costs concept
- data network effects concept
- customer loyalty concept