For the 'remembered self,' time is nonlinear, and two types of moments carry more weight: peak moments of emotionally-charged experience and the endings of experiences.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept