Traditional market research methods such as self-reports and focus groups are criticized for being insufficient to capture true consumer responses.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• focus groups concept
• self-report concept