The paper 'Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior' by Pavlou and Fygenson extends the Theory of Planned Behavior to explain electronic commerce adoption, published in MIS Quarterly in 2006.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Theory of Planned Behavior concept