Pascucci et al. (2022) applied cue utilization theory and the five-factor model in a study using eye-tracking (ET) and questionnaires.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Eye-tracking concept