Future research on impulse buying should incorporate dynamic real-time data gathering techniques, such as biometric and sentiment analysis, to better capture the visceral and situational nature of the behavior.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept