The research conducted by Ernest Dichter has faced questioning regarding its seriousness, though these doubts may have spurred further scientific investigation into his hypotheses.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity