Hamelin et al. (2020) and Grigaliūnaitè and Pilelienè (2017) explored how storytelling influences immediate shifts in decision-making during the post-purchase stage of the consumer life cycle.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• post-purchase stage concept