The #grabyourwallet campaign is not a form of slacktivism—defined by Christensen (2012) as political activity that increases participant satisfaction without impacting real-life outcomes—because the campaign resulted in negative publicity for Trump brands and successful economic divestment.

Authors

• Person: Not available Organization: ephemera
  Digital consumer activism: Agency and commodification in the digital ...

Sources

• Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org ephemera via serper

Referenced by nodes (1)

• #grabyourwallet event