Myths in the marketing discipline emerge due to the complexity and non-observability of certain phenomena, such as psychographic constructs used to explain consumer behavior.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• marketing discipline concept
• myth concept
• consumer behavior concept