Subscription services like Netflix, Spotify, and Amazon Prime utilize 30-day free trials to increase subscription rates by creating a sense of indebtedness in consumers for accessing premium content.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (2)

• Netflix entity
• Spotify entity