The Mere Exposure Effect is a cognitive bias where repeated exposure to a stimulus increases a person's preference for it, making the product, brand, or concept more familiar, likable, and trustworthy.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• mere exposure effect concept