Gen Z loyalty is frequently contingent on shared values, authenticity, or innovative brand promises, demonstrating a conditional loyalty based on alignment with their ideals.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• authenticity concept
• Generation Z concept
• customer loyalty concept