Prospect Theory, developed by Daniel Kahneman and Amos Tversky, asserts that people experience loss aversion, where the pain of losing money outweighs the pleasure of winning an equivalent amount.

Authors

• Person: Not available Organization: Verified Investing
  Behavioral Economics: Everyday Biases That Shape Money Choices

Sources

• Behavioral Economics: Everyday Biases That Shape Money Choices verifiedinvesting.com Verified Investing via serper

Referenced by nodes (4)

• Daniel Kahneman entity
• Loss aversion concept
• Amos Tversky entity
• Prospect Theory concept