Dan Ariely authored the book 'The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home', published by Harper Collins in 2010.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• Dan Ariely entity