Conscious reasoning requires significant mental effort to override subconscious urges, which reduces the capacity for individuals to resist emotional appeals in marketing.

Authors

• Person: Not available Organization: Social Media Examiner
  Behavioral Economics: How Understanding the Brain Can Build ...

Sources

• Behavioral Economics: How Understanding the Brain Can Build ... www.socialmediaexaminer.com Social Media Examiner via serper

Referenced by nodes (1)

• emotional appeal concept