Dan Ariely stated that focus groups were easier to obtain than real purchasing data, but reliance on inaccurate data is decreasing as real behavioral data becomes more accessible.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Dan Ariely entity
• focus groups concept