Operant conditioning, where positive reinforcement strengthens impulsive buying tendencies, justifies the correlation between digital marketing and impulsive purchasing in Millennials, according to Zhang & Zhang (2024).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• Millennials concept
• Operant Conditioning concept