The marketing discipline is characterized by a variety of theories that have emerged through the adaptation of theoretical models from other scientific disciplines and through empirically driven, sometimes inductively shaped explanatory processes.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• marketing discipline concept