Loss aversion is a psychological bias where individuals prefer to avoid losses rather than acquire potential rewards, which can lead to avoiding risks even when those risks could result in larger gains.

Authors

• Person: Not available Organization: Midland National
  Factors that can influence financial decisions

Sources

• Factors that can influence financial decisions www.midlandnational.com Midland National via serper

Referenced by nodes (2)

• psychological biases concept
• Loss aversion concept