A carmaker's marketing campaign emphasizing 'engineered precision' doubled sales in Germany, while in India, sales increased by 20% when marketing emphasized bold colors.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• India location