Emotional arousal, product novelty, and social comparison exert a stronger influence on consumers than rational evaluation, creating opportunities for impulse purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• emotional arousal concept
• social comparison concept