System 1 reaches conclusions and makes decisions with a minimum amount of information because it cannot see gaps in logic, effectively acting as a mental system for leaping to conclusions.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• System 1 concept